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Welcome to Prime Health Direct!

Here at Prime Health Direct we’ve made it our mission to ensure that you can live life to the full and enjoy tremendous well-being. We passionately believe that many of life’s troublesome complaints can be remedied naturally, using natural health solutions that work in harmony with your body.

Whatever the problem Prime Health Direct has the solution...
If you experience trouble sleeping, suffer skin problems, arthritic pain, rheumatic pain or hair loss, or if you would like to lose weight, we have a unique formula that will help. Simply browse through the categories on the left hand side of each page to find the product you need.

Quality comes as standard...
All our supplements are made from the very finest ingredients. Every one has to meet our strict quality control standards. We are not a mass-market producer of health supplements, nor do we source cheap material just to increase our profits – we believe that product quality is of the utmost importance.

About Us

  • We are one of the largest mail order retailers of specialist non-commodity health supplements in the British Isles.
  • We are the largest supplier of Gerovital® anti-ageing supplements in the world. We are also the officially registered trademark owner of this world-famous brand.
  • We never compromise on quality.
  • All our products are manufactured in government-inspected and approved factories which, with few exceptions, are exclusively owned by Prime Health Direct.
  • All ingredients have to be passed for purity by qualified pharmacists before they can be delivered, using widely copied technology invented by our own biochemist, a former body-building champion turned scientist.
  • Based in The Channel Islands, you can receive all your speciality vitamins and supplements at permamently special tax-free prices!
  • We never compromise on service.
  • We have call centres in Jersey and Montana staffed by a dedicated and enthusiastic team. A UK FREEPHONE number 0800 787 9022
  • Our call centres are open from 8.30am to 6pm, six days a week.
  • Place an order through our website or call centres and your order will usually be dispatched the same day (please allow up to 28 days for delivery).
  • No hidden extras – the price on the electronic invoice is the price you pay. When you pay by credit card we do not add a surcharge (unlike some companies) – we pay the 2% card merchant charge, not you!
  • A global FREE delivery option is available on our website (some companies only offer free UK shipping, and extortionate international shipping costs).
  • Every time you write to us using our freepost service , we pay – not you!
  • You can obtain free natural health, nutrition and product advice from our resident profesional Jo Roselyn, BSc, Grad Dip. and participate in instant  “Livechat” with her on our website, so you can get immediate answers to your health questions.
  • Our products have been featured or discussed in Marie Claire, Vogue, USA Today, The Times, Readers’ Digest, and Daily Mail, to name just a few.
  • Our pioneering natural health solutions are or have been supplied to many Swiss clinics, Harley Street doctors and Harrods of Knightsbridge, as well as reputable chemists, celebrities, heads of state, and famous sports people, body-builders and life-extensionists.
  • In 2000 we contributed to the National London Science Museum’s anti-ageing programme.
  • We act as specialist independent consultants on pioneering natural product development to the health food and pharmaceutical industry. We recently created and then went on to manufacture a rejuvenation product for a UK pharmaceutical company.
    Every product available from Prime Health Direct is or has been used by our company directors personally. We also recommend PHD products to our family and close friends.
  • We operate a product discount scheme for all warehouse staff because so many of them are active users. Furthermore, the staff of our media partners are Prime Health Direct product users. In fact, it’s no exaggeration to say that almost everyone who becomes involved with Prime Health Direct, at whatever level, begins to use and benefit from the natural solutions we offer.
  • Unlike some health company directors, our CEO is a picture of health who runs a marathon every week, plays golf, squash and looks 10 years younger than his actual age. The two main PHD partners – our biochemist and distribution director – are both former body-builders. One is also a former state football champion, the other a qualified pilot. 

Personal Message from the Managing Director

Your satisfaction is my number one priority. In the highly unlikely event that you encounter a customer service problem or have any sort of issue or complaint that can’t be resolved by the Prime Health Direct team, then come directly to me, the boss, and I’ll intervene. I’m available to you 24/7 – send me an e-mail me at
boss@primehealthdirect.com  and I’ll ensure your satisfaction!